So let me tell you what I know so far about this toothpaste.
Well let me back up and say first that until a little while ago, it had not occurred to me for some reason that regular toothpaste might not always be vegan. I had vegan cleaning supplies, vegan soap, vegan beauty products—I don’t know why the thought of vegan toothpaste never crossed my mind. Maybe it was because it had been so long since we’d had to buy it since Zakk’s mom liked to send us stockpiles of food and other staple necessities while Zakk was still in school (and for some reason also gum. We have a drawer full of gum that we can’t use since that’s not vegan either.)
Anyway, this time when we went to Trader Joe’s I decided to look for toothpaste and I found this brand, “Tom’s of Maine.” It appears to be an ethically sourced all vegan product. Not only that, but the company itself seems to be focused on returning some of their profits to benefit the world around them, and that’s always a plus.
So just to test it out I brushed the coffee taste out of my mouth. My first reaction was that it looked odd, almost like vaseline. My second reaction, after placing it in my mouth, was WHOA I DID NOT NEED THAT MUCH TOOTHPASTE. It was VERY very minty. My tongue actually went numb. The interesting thing was I could tell that this was mint straight from the source, not an artificial sweetened mint flavor; it almost had a slight plant-like taste to it. Which was actually quite refreshing. If it’s possible for toothpaste to taste really not bad then this is the stuff that does it.
I can’t say yet whether or not I’ll stick with it or look for a new brand since I’d like to see how it continues to hold up, but as of right now my teeth feel very clean and I’m very impressed with this company’s ethical policies, so I would definitely recommend this stuff!